In partnership with the Reward & Employee Benefits Association (REBA), Barnett Waddingham presents Benefits Trends for 2025. This exclusive report analyses the data, trends and expert insights driving the evolution of workplace benefits strategies across the UK.


This comprehensive report combines robust data with actionable insights to help HR professionals and business leaders navigate the complexities of workforce wellbeing and reward strategies. From adapting to demographic shifts to leveraging digital tools, it equips you with the knowledge to stay competitive and meet evolving employee expectations.

"Flexible, digital-first benefits that work across a diverse workforce will build resilience."
David Collington Partner and Head of Benefit Consulting, BW


Why download this report?

Discover how leading employers are adapting to:

  • Digital transformation: 67% of employers predict a need for enhanced digital skills in their workforce.
  • Data-driven benefits management: The use of digital and/or data tools for managing pay gap reporting is expected to increase by 176%. Currently, 29% of employers use such tools, but an additional 51% plan to adopt them in the next two years.
  • Workforce demographics: 48% expect the average workforce age to increase.
  • Wellbeing priorities: Over 87% of organisations are investing in preventative health measures to reduce long-term people risks.
  • Future benefits strategies: 81% of employers believe that leveraging digital tools for benefits management will be critical in the next two years.
  • Legislative changes: Prepare for the impact of the Employment Rights Bill 2024–25.

Whether you're shaping your strategy for flexible pay, diversity, or wellbeing initiatives, this report provides evidence-based insights to future-proof your organisation.

Key findings at a glance

  • Mental health support: 95% of employers prioritise mental health investment.
  • Flexible pay strategies: Pay flexibility for retirement journeys is set to grow by 173%.
  • Digital tools in pay-gap reporting: 51% of employers will adopt digital tools for pay-gap analysis by 2026.
  • Resilience through digital innovation: Employers recognise the value of data-driven approaches, with 81% citing digital tools as critical for benefits management in the near future.

What's inside

  • Trends influencing benefits strategies for 2025 and beyond.
  • Practical actions to align benefits with changing workforce expectations.
  • Insights on tackling recruitment challenges in a competitive talent market.

Your gateway to smarter benefit strategies

Your gateway to smarter benefit strategies

Gain access to the full report by completing our short form. And don't forget to select the option to subscribe to insights and events on this topic to receive exclusive updates from Barnett Waddingham to stay ahead in HR, wellbeing and benefits innovation.

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