DrumRoll highlighted at the 2025 Pensions Age Awards

DrumRoll, our creative communications team, has won the 'Pensions Communications Award' at the 2025 Pensions Age awards, for their efforts supporting pension schemes to improve the accessibility of their member communications.

Celebrating pensions schemes, providers and consultants, the Pensions Age Awards champions those going above and beyond to tackle the challenges the industry is facing. 

Accessibility for all

We believe no-one should be disadvantaged in their capacity to build the best possible future for themselves and their families. That starts with a basic understanding of all the issues involved, which is why the experts at DrumRoll decided to focus on ensuring all our member communications are as inclusive and accessible as possible.

Their mission is to ensure that regardless of ability, culture or education, every recipient has the same opportunity to make the most of their pension savings. Steps to achieve this have included:

• writing in the first person;
• avoiding jargon, acronyms, formulas and maths equations;
• providing box outs to keep numbers and calculations separate;
• clearly signposting where to get more help including corresponding weblinks and QR codes;
• ensuring language is accessible, grammar is correct, and sentence structure is simple; and
• creating a high contrast between colours to help ensure information is clear 
  and distinct.

Speaking on the win, Principal and Head of DrumRoll Steph Gold said: "I'm incredibly proud that our passion for inclusive pension communications has been recognised by us winning the ‘Pensions Communications Award’ at the 2025 Pensions Age Awards. Our fundamental belief is everyone deserves an equal opportunity to secure their financial future, regardless of their background or circumstances."