Nick Cooper has been appointed as Head of Propositions for SIPP as part of a significant programme of investment in people, technology and service delivery in this key strategic growth area.


Nick’s appointment is the latest addition to the senior team. Simon Foster, Head of BW SIPP hired Neil Howitt as Head of SIPP Finance in September 2023, and Adam Burwell joined the team as implementation manager earlier this year. 

Bringing extensive experience in the financial services industry, Nick has worked in the SIPP market for over 20 years and has developed propositions and managed third party relationships for the likes of Aviva, Zurich and Clerical Medical. He led the development of the Embark Group 'at retirement' SIPP proposition in response to Investment Pathways for distribution through several digital wealth platforms and joins BW having spent the last three years as Head of Master Trust Proposition for XPS and SEI.

"Nick has exactly the credentials needed to develop an innovative and effective solution for BW’s growing and evolving client base"
Simon Foster Head of SIPP services, Barnett Waddingham

As well as taking responsibility for innovation, Nick will be the Consumer Understanding Outcome lead, ensuring the firm continues with its proactive approach to Consumer Duty. Nick will work with the SIPP leadership team to develop and grow BW’s SIPP offering to clients.  

Simon Foster, Head of BW SIPP, welcomed the announcement, saying: “Technological advances, societal developments, and regulatory changes, such as the introduction of Consumer Duty regulation, are transforming the SIPP market and creating a range of exciting opportunities for growth. At BW, SIPP has been on a journey over the last two years, working closely with key clients and taking our service delivery from strength to strength, as well as building up our team. 

“Now, with deep knowledge of the pensions market and distribution channels and significant investment in technology, BW is uniquely placed to deliver a future-focussed SIPP proposition which fulfils the market need.  Bringing a wealth of experience, Nick has exactly the credentials needed to develop an innovative and effective solution for BW’s growing and evolving client base.” 

Nick Cooper, Head of SIPP Propositions, added: “It’s exciting to be joining BW at such a pivotal moment in the development of its SIPP offering.  Working alongside Simon and his team, I’m looking forward to honing the proposition, overseeing roll out across BW’s client base, and pursuing growth opportunities in the broader market.” 

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