Barnett Waddingham has unveiled Clarity from BW – a major digital initiative to enhance the experience of those using our online services.


Clarity from BW is a transformative initiative for our innovative suite of digital tools. It promises to provide sharper, more actionable insights within a secure environment, catering to a diverse and expanding client base.

This launch represents our ongoing commitment to investing in the development of our technology offerings. The initiative aims to empower clients by making complex data more accessible and actionable, enabling smarter and more informed decisions. Clarity from BW features high levels of authentication and verification, ensuring that users can manage their data securely.

The initiative includes three distinct categories, each tailored to meet the specific needs of different client segments:

Clarity Analyse: designed to empower clients to make confident, well-informed decisions using their data. Key tools include Illuminate, GEM, and Insight, which provide deep analytics and actionable insights.

Clarity Connect: places individuals in control of their data with instant access to information in a secure self-service environment. Notable tools in this category include 4me, Pension self-service, and the BW Risk Portal.

Clarity Control: aimed at increasing efficiency and minimising errors, this tranche aids compliance and saves both time and money.

Sam Meldrum, Managing Partner for Strategic Business Solutions at Barnett Waddingham, highlighted the transformative nature of this initiative: “The refresh of our online services goes far beyond a visual refresh; it represents a transformative approach, blending cutting-edge technology with our consultancy expertise. In an increasingly complex world of data, the services within Clarity from BW help cut through the noise and deliver insights with greater efficiency and speed.”

Sam emphasised our commitment to client needs and market-leading technology, noting that Clarity from BW has already been well-received by clients, who appreciate the increased sense of security provided by the platform. He added: “Whether through innovative tools, data-driven insights, or actionable analytics, we strive to continually push ourselves and deliver excellence for current and future clients. As we look to the future, Clarity from BW sits at the heart of that ambition.”

Clarity from BW is set to be a cornerstone of our digital services, supporting our wide range of clients, including 22% of the FTSE100, pension scheme members, and trustees. The initiative showcases our dedication to enhancing our technological capabilities and delivering top-tier consultancy services.

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